I believe that there is so much hype when it comes to "WWE2K14," though you can probably say this about any other wrestling game in the past. This one seems to possess a different air, though, including the fact that 2K is going to be at the publishing helm, considering THQ had gone into bankruptcy. Gamers are going to approach this game, expecting certain things out of it. Is it possible that online marketing could draw even more fans toward it, therefore further increasing the install base?
Even though the game is still being developed under Yukes, there seems to be a lot more attention given to what the fans have been craving. For example, I remember many gamers in the past demanding that the Ultimate Warrior become a character in these games. It's clear that this name is a legend in the business but the problem is that Warrior had, for so many years, bad blood with WWE in general. It almost seemed like a dream that was too far to attain.
To the surprise of those who were anticipating the game, Warrior was announced as a preorder bonus and it was perhaps one of the most startling pieces of news. Once again, this man did not have the best history with WWE during his last run, so seeing him in a trailer for the company's game was surprising. Nonetheless, it seemed like he didn't lose much of a touch. As he cut the same kind of intense yet erratic promo that made him a character in the late 80's, gamers knew what was going to happen.
Even before then, though, he was being hinted at by WWE in a terrific showing of online marketing. On Facebook, separate images of the Ultimate Warrior were shown but you were never certain as to it truly was. You didn't know whose bicep belonged to, for example, so there was still that sense of uncertainty. It was a great way to engage fans, which is the focus of firms along the lines of fishbat and the work that they go about for a number of clients.
"WWE2K14" has been nothing short of excellent as far as its advertising is concerned and I think that this was a great way to get fans even more engaged. It's clear that announcing a fan favorite is always going to get a reaction, more preferably a favorable one. It's hard to say, though, whether or not this particular title is going to be able to make strides in terms of sales. Hopefully it will, judging by how much attention this title has gained thus far.
Even though the game is still being developed under Yukes, there seems to be a lot more attention given to what the fans have been craving. For example, I remember many gamers in the past demanding that the Ultimate Warrior become a character in these games. It's clear that this name is a legend in the business but the problem is that Warrior had, for so many years, bad blood with WWE in general. It almost seemed like a dream that was too far to attain.
To the surprise of those who were anticipating the game, Warrior was announced as a preorder bonus and it was perhaps one of the most startling pieces of news. Once again, this man did not have the best history with WWE during his last run, so seeing him in a trailer for the company's game was surprising. Nonetheless, it seemed like he didn't lose much of a touch. As he cut the same kind of intense yet erratic promo that made him a character in the late 80's, gamers knew what was going to happen.
Even before then, though, he was being hinted at by WWE in a terrific showing of online marketing. On Facebook, separate images of the Ultimate Warrior were shown but you were never certain as to it truly was. You didn't know whose bicep belonged to, for example, so there was still that sense of uncertainty. It was a great way to engage fans, which is the focus of firms along the lines of fishbat and the work that they go about for a number of clients.
"WWE2K14" has been nothing short of excellent as far as its advertising is concerned and I think that this was a great way to get fans even more engaged. It's clear that announcing a fan favorite is always going to get a reaction, more preferably a favorable one. It's hard to say, though, whether or not this particular title is going to be able to make strides in terms of sales. Hopefully it will, judging by how much attention this title has gained thus far.
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